Lead Generation

Answer: Our bankruptcy leads are generated using advanced data analytics to find people most likely to need a consumer bankruptcy attorney. Instead of buying generic marketing lists, you get exclusive leads customized for your firm, targeted by county, and delivered at a lower cost than many other bankruptcy lead providers.

Most national lead vendors sell the same lead to two or three law firms. We never do. Every lead is yours alone. This targeted approach often produces a higher conversion rate and a stronger return on marketing spend.

Key takeaway: You get exclusive, data-driven bankruptcy leads tailored to your firm, never shared with other attorneys, so you spend less on marketing, convert more prospects, and see a stronger return on investment.

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Answer: Every lead includes the person’s full name, cell phone number, and email address. Having all three allows bankruptcy attorneys to follow up by text, phone, and email, a multi-channel approach that can increase contact rates by as much as 50% compared to phone-only outreach.

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Answer: Yes. Leads connect directly to your firm’s CRM or lead-follow-up system, so you can start outreach immediately without manual data entry. This is especially valuable for bankruptcy lawyers given a 2024 ABA study that found that responding to leads within five minutes can improve conversion rates by up to 400%.

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Answer: We target by county to ensure you reach people who live in the areas where you practice law. By focusing only on your chosen markets, we reduce wasted ad spend and deliver higher-quality bankruptcy leads that are more likely to turn into clients.

Industry-wide, most generic online leads have a geographic mismatch rate of 15–20%, meaning they fall outside the service area. Our county-level targeting eliminates that issue.

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Answer: On average, our text-message campaigns see a 30% response rate. Many cold bankruptcy marketing campaigns average below 10%, meaning our follow-up is roughly three times more effective than standard outreach. Personalized and compassionate messaging that eliminates shame and destigmatizes bankruptcy plays a major role in this higher engagement.

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Answer: The biggest difference between 720 System Strategies and a company like NOLO comes down to exclusivity, follow-up, and long-term value. With NOLO, you will typically buy leads that cost $45–$85 each and are shared with two or three other attorneys, which means you will be competing for the same prospect from day one. With 720 System Strategies, the leads will be exclusive to your firm, generated through targeted Facebook ads in your chosen counties, and supported by a 72-email and text nurture sequence that runs for up to 24 months. This approach will not only increase your chances of converting each lead but will also turn more “not ready yet” prospects into clients over time, creating a higher ROI.

Key takeaway: 720 System Strategies delivers exclusive leads with long-term follow-up, while NOLO sells shared leads with no nurture. The result: lower cost, higher conversions, and stronger ROI for your firm.

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Answer:

1. We review your law firm’s goals and create a custom Facebook ad campaign based on a proven process for bankruptcy attorney marketing.
2. We use advanced targeting to reach people in your counties who show behaviors linked to financial distress and bankruptcy needs.
3. When a person submits their info, we start a personalized text and email campaign right away.
4. We continue follow-up for a full year, keeping your firm top of mind until the lead is ready.
5. We schedule consultations directly into your calendar when they respond.

This process turns early inquiries into ready-to-hire clients, which is why, according to our internal data, 30 to 40 percent of leads set an appointment within 72 hours.

For more details, check out this video from Philip Tirone, CEO of 720 Systems Strategies about our exclusive lead generation for bankruptcy attorneys.

Key takeaway: 720 System Strategies creates exclusive Facebook ad campaigns for bankruptcy attorneys, targets people in financial distress, and launches instant text and email follow-up for a full year. This process books consultations directly on your calendar, and 30 to 40% of leads set an appointment within 72 hours.

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Answer: The average cost per bankruptcy lead depends on where the lead comes from and whether you’re getting names or appointments. Here’s a breakdown of the average cost per lead source.

How 720 System Strategies Works:

720 System Strategies uses a monthly prepaid ad budget, starting at $1,000, to run high-performing Facebook ads in your selected counties. That $1,000 covers:

• The cost of the Facebook ads
• The estimated cost per lead (around $35)
• A $10 fee for each appointment set

Unlike services like NOLO and LegalZoom, which often sell the same lead to multiple attorneys, all ads run through 720 System Strategies are exclusive to one firm. Leads are never shared. 

Payment is tied to actual performance (leads and appointments), so 720 System Strategies has a direct incentive to optimize ad results. Campaigns are refined using data from bankruptcy markets across the country, giving each firm the benefit of tested, high-performing strategies. 

Here’s what you’ll get… 

• A report. Each week, you’ll get a report with every lead’s name, phone number, and email address. 
• Lead followup. Each lead is automatically entered into a follow-up campaign that comes directly from your firm. The texts, emails, appointment reminders, and educational content are crafted specifically for bankruptcy clients and sent on your behalf. The messages are built to address the real reasons people hesitate: shame, fear, confusion about the process, stress over their finances, and concern about how bankruptcy might affect their credit. This follow-up helps them sort through their concerns and take action when they’re ready. 
• Automation: 720 System Strategies manages the entire process for you, so your firm stays top-of-mind without adding to your workload.

Key takeaway: Bankruptcy lead costs vary by source: 1) Facebook Ads managed by experts will generally run $30–$45 per lead. 2) Google Ads PPC will generally cost $50–$80+ per lead. 3) NOLO / LegalZoom cost $45–$85+ per lead. 4) 720 System Strategies charges about $35 per lead + $10 per appointment, with a $1,000 prepaid ad budget. With 720 System Strategies, every lead is exclusive to your firm and backed by automated email, text, and appointment reminders for up to four years.

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Answer: Yes. Booked consultations cost $10 each, and live transfers are $30 each. These fees are charged when the appointment or transfer happens.

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Answer: Yes. There’s a one-time $350 setup fee to build your custom campaign, connect leads to your software, and launch your ads.

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Answer: You can book a video call with a 720 System Strategies team member to review your existing marketing strategies, answer your questions, and calculate your expected return on investment from our bankruptcy marketing service.

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