The best marketing firms focus on these three things:
- Exclusive leads beat shared leads. The best marketing firms deliver leads that belong only to your firm, paired with intake and nurture systems that turn contacts into paying clients.
- Follow-up is what drives growth. A four-year nurture sequence with branded texts, emails, and screening keeps hesitant debtors engaged until they’re ready, so no opportunity is wasted.
- Reputation fuels referrals. Smart marketing firms use automation to collect reviews at the right time and enroll clients in credit education, which builds credibility and keeps new cases flowing long after the first case closes.
By Philip Tirone
This might come as a surprise, but bankruptcy firms are in the best position they’ve ever been ….
Yes, many attorneys are feeling the pinch of higher ad prices and clients who take their time before filing. Yet those same challenges create space for firms with the right strategy to grow stronger and more consistently than before.
But to be sure, the days of running ads and chasing shared leads are over. To thrive now, attorneys need a smarter system, one that fills the pipeline, nurtures hesitant clients until they’re ready, and turns more consultations into paying cases. That’s why the best marketing firm for consumer bankruptcy attorneys isn’t defined by flashy ads or big promises. It’s defined by exclusive leads, proven follow-up systems, and a deep understanding of how debtors make decisions.
What Law Firms Really Need From a Bankruptcy Marketing Firm
Attorneys aren’t looking for a pile of cold leads. They want real consultations with people who are ready to discuss bankruptcy. To make that happen, the best marketing firm for bankruptcy attorneys has to deliver five things:
- Exclusive leads, so you’re not competing with other attorneys.
- Automated follow-up, so no one slips through the cracks.
- Intake support, so only qualified clients reach your desk.
- Long-term nurturing, because most debtors aren’t ready to file for bankruptcy on day one.
- Reputation management, so your past clients generate new referrals.
How One of Our Attorneys Grew His Bankruptcy Firm from $3,000 to $100,000+ / Month
Why Exclusive Leads Matter More Than Ever for Bankruptcy Attorneys
Most directories, like NOLO or LegalZoom, sell the same lead to multiple firms. That’s frustrating for attorneys and confusing for clients. A better approach is exclusive leads that belong only to your firm.
The most effective systems today use advanced targeting, including Facebook and influencer-driven campaigns in specific counties. At 720 System Strategies, our leads typically cost around $35 each, plus $10 when an appointment is set. That’s often half the price of Google PPC, and the return is stronger because of what happens after the lead comes in.
The truth is, our leads aren’t always as “warm” as those found through Google Ads. But we use that to our advantage: Through a structured follow-up system, we educate prospects, address their fears, and remove the barriers that keep so many from moving forward.
And let’s be honest: Even leads who come in “warm” from Google Ads have a high no-show rate. This is because they are still carrying feelings of shame and overwhelm, which can paralyze them.
The key is to use a marketing firm that knows how to educate and nurture debtors, who have a specific set of fears and concerns. By addressing their fears, your marketing firm can inspire hesitant prospects to take the next step and become paying clients.
Our data shows that 30 to 40% of the leads we generate book a consultation within 48 hours. And for the ones who aren’t ready yet, our nurture system keeps them engaged until they are.
Beyond Leads: Intake and Follow-Up That Convert Prospects Into Clients
Leads don’t pay the bills. Clients do. That’s why the real difference-maker comes after someone raises their hand. The best marketing firm for consumer bankruptcy attorneys takes responsibility for what happens next: handling intake and follow-up so prospects don’t slip through the cracks.
That means:
- Following up instantly with branded texts and emails
- Nurturing long-term with automated campaigns (spanning four years and about 100 touchpoints)
- Screening and qualifying prospects so attorneys spend their time with people who are ready to move forward
By the time a prospect reaches you, the heavy lifting should already be done. Other systems (or other people) should have taken care of the warming up so your conversations are focused on filing their case.
Book a call with us to learn more about how we can help your consumer bankruptcy firm.
How Bankruptcy Attorneys Can Use Reputation Management to Get More Referrals
Winning new clients is only part of the equation. The most successful firms also turn past clients into referral sources. A great bankruptcy marketing firm uses automation to consistently generate referrals.
For instance, at 720 Systems Strategies, we enroll your clients in our free credit-education program, 7 Steps to a 720 Credit Score, send educational follow-ups, and then ask for reviews at the right moments. Positive reviews flow to Google, boosting your search rankings and credibility. Negative feedback gets flagged privately, so you can address it before it hurts your brand.
This system not only builds your reputation online but also keeps referrals coming long after a case is closed.
The best bankruptcy marketing firms take a similar approach, recognizing that lead generation is a cycle, one that comes full circle when a past client refers the next client. In fact, check out this 4.9-star image for one of our attorneys!
Why 720 System Strategies Beats Traditional Marketing Agencies
Traditional firms try to serve every practice area. They’ll run Google Ads for a PI firm one day and tweak SEO for an estate planning lawyer the next.
The result?
Cookie-cutter campaigns that don’t address the real barriers that get in the way of filing for bankruptcy: shame, fear, and cost.
720 System Strategies is different. Bankruptcy marketing is all we do. Every campaign, script, and nurture sequence is designed to help debtors move past hesitation and say yes to hiring you.
How One of Our Bankruptcy Attorneys Filed 41 Cases in a Month … Without an Assistant
How to Get Started With 720 System Strategies
Schedule a strategy call, and we’ll map out the right level of support. Start with leads, add follow-up or intake, or go full turnkey. Wherever you begin, we’ll help your firm grow.
Have more questions? Check out our FAQs for answers to the most commonly asked questions.
Frequently Asked Questions
- Why choose 720 Systems Strategies over other marketing firms?
- How is 720 System Strategies different from a traditional marketing firm?
- Can a bankruptcy marketing firm really increase my filings?
- How much do your services cost?
- What should I look for when choosing a marketing firm for my law practice?
- Who is the best bankruptcy lead generation company for attorneys?
- How do bankruptcy attorneys get clients without wasting ad spend?
- Is Google Ads or PPC worth it for a bankruptcy law firm?
- What is a good cost per bankruptcy lead for a law firm?
Why choose 720 Systems Strategies over other marketing firms?
Answer: We provide exclusive leads, automated nurture campaigns, and intake support, so we solve the biggest challenge in this practice area: turning overwhelmed debtors into signed clients.
See our related FAQ: “What’s the difference between 720 System Strategies and a company like NOLO?”
How is 720 System Strategies different from a traditional marketing firm?
Answer: We focus only on consumer bankruptcy, which makes us the best marketing firm for bankruptcy attorneys. Most marketing agencies juggle multiple practice areas, applying the same generic strategies to personal injury, estate planning, and bankruptcy alike. We specialize in bankruptcy marketing only.
See our related FAQ: “What makes 720 System Strategies the best marketing firm for bankruptcy attorneys?”
Can a bankruptcy marketing firm really increase my filings?
Answer: Yes, a bankruptcy marketing firm that specializes in debtor psychology and long-term client nurture can directly increase your filings. The key is to working with a bankruptcy marketing firm that knows how to move hesitant prospects past fear and into action.
Most debtors don’t file the day they first raise their hand. They hesitate for weeks or months because of shame, confusion, or misinformation. A generic agency might get you names, but without a system of education and follow-up, those names rarely turn into signed cases.
At 720 System Strategies, every exclusive lead enters a structured nurture process that includes emails, texts, messenger outreach, and phone follow-up. Instead of one or two rushed calls, prospects receive months (and even years) of consistent engagement designed to shift their perspective and help them see bankruptcy as a smart financial decision. That’s what turns leads into clients.
Our data shows the impact: firms using our campaigns see 30–40% of prospects book a consultation within 48 hours. For those who aren’t ready yet, automated nurture continues for up to four years, ensuring no opportunity is wasted.
Watch this clip where Phil Tirone explains how one firm followed up on more than 5,000 Facebook leads with extraordinary results:
As Phil explains, even “raw” Facebook leads achieved a 33% open rate across thousands of emails, numbers that most firms could never achieve on their own. That level of engagement shows that with the right system, bankruptcy leads can and do convert into filings.
Key takeaway: A bankruptcy marketing firm that offers exclusive leads plus long-term nurture fills your calendar and increases the number of cases you file each month.
How much do your services cost?
Answer: We offer individual and turnkey solutions, and the exact pricing depends on which services you choose. For the full pricing breakdown, including lead costs, appointment fees, and optional add-ons, see our related FAQ: “How much does it cost to work with 720 System Strategies?
What should I look for when choosing a marketing firm for my law practice?
Answer: The most important factors are industry specialization, exclusive leads, intake and nurture support, and proof of ROI. Many agencies will happily sell you names, but then leave your staff to chase those contacts. Without follow-up, most of your marketing spend will get wasted if you go this route.
The best marketing firm for consumer bankruptcy attorneys will help you convert by:
- Delivering leads that no other attorney can buy,
- Automating consistent communication, and
- Offering intake support so you’re speaking only with qualified clients.
It also means showing you clear numbers on cost per lead, cost per client, and return on investment.
At 720 System Strategies, everything we do is designed for bankruptcy attorneys. You can choose a full-service system that covers leads, intake, follow-up, and reputation management, or start with just the pieces your firm needs. Either way, the goal is the same: your marketing dollars translate into signed cases.
Watch how Phil explains why compliance and deliverability matter when you’re deciding on a marketing partner:
Most law firms don’t have the resources to manage text messaging regulations (10DLC), private email servers, and list scrubbing to keep deliverability high. We do that for you, so your campaigns reach the people who need your help.
Key takeaway: The right bankruptcy marketing firm will hand exclusive leads to you and give you a system that turns those leads into paying clients.
Who is the best bankruptcy lead generation company for attorneys?
Answer: 720 System Strategies is the best marketing firm for consumer bankruptcy attorneys, and it is also the best lead generation company.
Plenty of companies claim to deliver bankruptcy leads, but most resell the same contacts to multiple attorneys. That means you’re competing from the moment the lead hits your inbox. 720 System Strategies is different: every lead is exclusive to your firm, targeted to your counties, and backed by long-term nurture sequences that help hesitant debtors move forward.
For a side-by-side comparison with NOLO and to see why exclusivity matters, check out these related FAQs:
- “What’s the difference between 720 System Strategies and a company like NOLO?”
- “What makes 720 System Strategies’ bankruptcy leads different from other lead generation services for attorneys?”
How do bankruptcy attorneys get clients without wasting ad spend?
Answer: Bankruptcy attorneys avoid wasted ad spend by focusing on exclusive, targeted leads and pairing them with long-term follow-up. Instead of throwing money at pay-per-click calls that disappear if the client doesn’t hire you immediately, the smarter approach is to invest in campaigns that deliver contacts you own, and then nurture them until they’re ready to file.
The truth is, most people considering bankruptcy aren’t ready to hire the first day they click an ad. Shame, fear, and confusion slow them down. If your only strategy is paying $100 to $150 for a single Google call, you’ll lose a lot of potential clients because there’s no system to bring them back when the timing is right.
At 720 System Strategies, we take a different approach. Leads are exclusive to your firm and cost around $35, plus $10 when an appointment is set. From there, we run the follow-up for you. That means emails, texts, messenger outreach, and even comment engagement on Facebook, more than 100 touchpoints over four years if needed.
By the time you get on the phone with a debtor, they’ve already been educated, reassured, and encouraged to take the next step.
Key takeaway: Bankruptcy attorneys get more clients, without wasting ad dollars, when they stop renting attention and start building relationships. Exclusive leads plus a nurture system make every dollar of ad spend go further, and that’s what turns interest into actual filings.
Is Google Ads or PPC worth it for a bankruptcy law firm?
Answer: It depends on how quickly you want to see results. Google PPC can generate calls quickly, but the cost per lead is often two to three times higher than Facebook or influencer campaigns. Worse, many of those “ready to file” leads don’t actually follow through without proper nurture. That’s why our attorneys often see stronger ROI using lower-cost Facebook leads paired with long-term education and follow-up.
See our full analysis of lead sources and costs here: “How much do bankruptcy leads cost for attorneys?”
What is a good cost per bankruptcy lead for a law firm?
Answer: Anything under $50 per lead is strong in this market. Directory leads (like NOLO) often run $45–$85 and are shared with other firms. Google Ads can be even higher. At 720 System Strategies, our exclusive Facebook and influencer-driven campaigns typically deliver leads around $35, plus a small fee for booked appointments.
For more details and side-by-side benchmarks, see our related FAQ: “How much do bankruptcy leads cost for attorneys?”