Frequently Asked Questions

We are built exclusively for consumer bankruptcy attorneys, with systems for the full debtor journey instead of generic legal advertising. Instead of offering generic advertising across practice areas, we focus on the debtor journey: removing shame, overcoming pricing objections, and educating debtors on the benefits of bankruptcy.

Every part of our system (lead capture, follow-up, intake, nurture, and reputation) takes the debtor psychology into account.

Because we offer both turnkey and individual services, pricing depends on what your firm needs.

Exclusive Facebook leads are $30–$45 per lead, appointment setting is $10 each, and live transfers are $30 each. Follow-up automation is $275/month (up to 1,000 leads); volume discounts available.

Short-form consult transfers are $50 each; long-form consults are $180 per signed LOI (no signature, no charge); and retained-client service is a custom quote. Most of these services have a $200 one-time setup fee, while exclusive Facebook leads have a $400 one-time setup fee.

All pricing is simple, transparent, and performance-based with month-to-month contracts and no long-term lock-in.

No. 720 System Strategies is a done-for-you marketing and intake service with a real team running it for your firm, not a tool you log into and manage yourself.

You're hiring a system and the people who operate it, not buying software.

Answer: Our bankruptcy leads are generated using advanced data analytics to find people most likely to need a consumer bankruptcy attorney. Instead of buying generic marketing lists, you get exclusive leads customized for your firm, targeted by county, and delivered at a lower cost than many other bankruptcy lead providers.

Most national lead vendors sell the same lead to two or three law firms. We never do. Every lead is yours alone. This targeted approach often produces a higher conversion rate and a stronger return on marketing spend.

Key takeaway: You get exclusive, data-driven bankruptcy leads tailored to your firm, never shared with other attorneys, so you spend less on marketing, convert more prospects, and see a stronger return on investment.

Answer: Every lead includes the person's full name, cell phone number, and email address. Having all three allows bankruptcy attorneys to follow up by text, phone, and email, a multi-channel approach that can increase contact rates as much as 50% compared to phone-only outreach.

Answer: Yes. Leads connect directly to your firm's CRM or lead-follow-up system, so you can start outreach immediately without manual data entry. This is especially valuable for bankruptcy lawyers given a 2024 ABA study that found that responding to leads within five minutes can improve conversion rates by up to 400%.

Answer: We target by county to ensure you reach people who live in the areas where you practice law. By focusing only on your chosen markets, we reduce wasted ad spend and deliver higher-quality bankruptcy leads that are more likely to turn into clients.

Industry-wide, most generic online leads have a geographic mismatch rate of 15-20%, meaning they fall outside the service area. Our county-level targeting eliminates that issue.

Answer: On average, our text-message campaigns see a 30% response rate. Many cold bankruptcy marketing campaigns average below 10%, meaning our follow-up is roughly three times more effective than standard outreach. Personalized and compassionate messaging that eliminates shame and destigmatizes bankruptcy plays a major role in this higher engagement.

Answer: The biggest difference between 720 System Strategies and a company like NOLO comes down to exclusivity, follow-up, and long-term value. With NOLO, you will typically buy leads that cost $45-$85 each and are shared with two or three other attorneys, which means you will be competing for the same prospect from day one. With 720 System Strategies, the leads will be exclusive to your firm, generated through targeted Facebook ads in your chosen counties, and supported by a 72-email and text nurture sequence that runs for up to 24 months. This approach will not only increase your chances of converting each lead but will also turn more "not ready yet" prospects into clients over time, creating a higher ROI.

Key takeaway: 720 System Strategies delivers exclusive leads with long-term follow-up, while NOLO sells shared leads with no nurture. The result: lower cost, higher conversions, and stronger ROI for your firm.

Answer:

1. We review your law firm's goals and create a custom Facebook ad campaign based on a proven process for bankruptcy attorney marketing.
2. We use advanced targeting to reach people in your counties who show behaviors linked to financial distress and bankruptcy needs.
3. When a person submits their info, we start a personalized text and email campaign right away.
4. We continue follow-up for a full year, keeping your firm top of mind until the lead is ready.
5. We schedule consultations directly into your calendar when they respond.

This process turns early inquiries into ready-to-hire clients, which is why, according to our internal data, 30 to 40 percent of leads set an appointment within 72 hours.

For more details, watch this video from Philip Tirone, CEO of 720 System Strategies, about exclusive lead generation for bankruptcy attorneys.

Watch strategy video Exclusive bankruptcy lead generation for attorneys - Philip Tirone

Key takeaway: 720 System Strategies creates exclusive Facebook ad campaigns for bankruptcy attorneys, targets people in financial distress, and launches instant text and email follow-up for a full year. This process books consultations directly on your calendar, and 30 to 40% of leads set an appointment within 72 hours.

Answer: The average cost per bankruptcy lead depends on where the lead comes from and whether you're getting names or appointments. Here's a breakdown of the average cost per lead source.

How 720 System Strategies Works:

720 System Strategies uses a monthly prepaid ad budget, starting at $1,000, to run high-performing Facebook ads in your selected counties. That $1,000 covers:

• The cost of the Facebook ads
• The cost per lead ($30–$45 per lead)
• Appointment setting ($10 each)

Unlike services like NOLO and LegalZoom, which often sell the same lead to multiple attorneys, all ads run through 720 System Strategies are exclusive to one firm. Leads are never shared.

Payment is tied to actual performance (leads and appointments), so 720 System Strategies has a direct incentive to optimize ad results. Campaigns are refined using data from bankruptcy markets across the country, giving each firm the benefit of tested, high-performing strategies.

Here's what you'll get...

• A report. Each week, you'll get a report with every lead's name, phone number, and email address.
• Lead followup. Each lead is automatically entered into a follow-up campaign that comes directly from your firm. The texts, emails, appointment reminders, and educational content are crafted specifically for bankruptcy clients and sent on your behalf. The messages are built to address the real reasons people hesitate: shame, fear, confusion about the process, stress over their finances, and concern about how bankruptcy might affect their credit. This follow-up helps them sort through their concerns and take action when they're ready.
• Automation: 720 System Strategies manages the entire process for you, so your firm stays top-of-mind without adding to your workload.

Key takeaway: Bankruptcy lead costs vary by source: 1) Facebook Ads managed by experts will generally run $30–$45 per lead. 2) Google Ads PPC will generally cost $50-$80+ per lead. 3) NOLO / LegalZoom cost $45-$85+ per lead. 4) 720 System Strategies charges $30–$45 per lead plus appointment setting at $10 each, with a $1,000 prepaid ad budget. With 720 System Strategies, every lead is exclusive to your firm and backed by automated email, text, and appointment reminders for up to four years.

Answer: Yes. Booked consultations cost $10 each, and live transfers are $30 each. These fees are charged when the appointment or transfer happens.

Answer: Yes. There's a $400 one-time setup fee to build your custom campaign, connect leads to your software, and launch your ads.

Answer: You can book a video call with a 720 System Strategies team member to review your existing marketing strategies, answer your questions, and calculate your expected return on investment from our bankruptcy marketing service.

Answer: Make every touchpoint replace stigma with support and education. Shame deepens financial avoidance, so normalizing bankruptcy as a legal, affordable reset keeps leads engaged instead of withdrawing.

• Show that the financial system often stacks the odds against everyday people.
• Reframe high-interest lending and collections as the problem, with bankruptcy as a fresh start.
• Emphasize credit rebuilding and how manageable the process can be.
• Be transparent about fees and payment options.

Key takeaway: Shame and fear are the biggest barriers. A consistent, multi-year follow-up system paired with clear education gives clients both immediate relief and a path to recovery.

Answer: The best messages educate, eliminate shame, address cost and credit fears, and keep your firm top of mind. Pair educational emails with timely texts for reminders and no-show follow-up.

Key takeaway: Educational drip emails plus timely texts replace shame with support and convert hesitant debtors into clients.

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Answer: Show that bankruptcy is affordable and within reach. Most prospects are already worried about money, so every follow-up should reduce that pressure.

• Empathize and acknowledge their fear and stress.
• Show flexible payment options, free consultations, and payment plans.
• Explain the automatic stay and how filing can stop garnishments and lawsuits.
• Be transparent about costs and reframe bankruptcy as breathing room for rebuilding.
• Follow up consistently — hesitant leads often take weeks or months to decide.

Key takeaway: Affordability worries are natural, but with education, options, and empathy you can turn a hesitant lead into a committed client.

Answer: Bankruptcy prospects rarely act right away. Personal injury and family law leads often have urgency; bankruptcy leads are delayed by shame, fear, and uncertainty, and commonly need months of steady follow-up before they move forward.

Key takeaway: Bankruptcy leads convert when consistent follow-up replaces fear and shame with trust, education, and hope — not urgency alone.

Answer: The most effective systems are automated, immediate, recurring over months and years, enthusiastic about relief, and obstacle-focused so every message addresses shame, cost, or uncertainty.

That is the approach we take at 720 System Strategies: steady, thoughtful follow-up that helps people feel ready to move forward.

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Answer: Automated follow-up is almost always more cost-efficient than manual-only intake when you use the right system. Manual outreach is costly and inconsistent; automation keeps every prospect engaged and frees your team for warm, qualified conversations.

Key takeaway: Even organized attorneys lose leads without automation. Automation protects every lead at a more predictable cost.

Answer: The best platforms combine intake, automated email/text, and tracking — but the right fit depends on firm size and how hands-on you want to be. 720 System Strategies is the plug-and-play option built specifically for bankruptcy attorneys.

Key takeaway: If you need a plug-and-play system built specifically for bankruptcy attorneys, 720 System Strategies is the clear fit.

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Answer: You need both. Ads bring attention; structured follow-up converts inquiries you already paid for by educating, reassuring, and re-engaging leads until they are ready to file.

Key takeaway: Ads start the conversation; structured follow-up closes it by nurturing the leads you already have.

Answer: Contact bankruptcy leads within five minutes of receiving the inquiry, and sooner if possible. Instant response can be the difference between securing a client and losing them to another firm.

Answer: Most consumer law firms convert only a fraction of leads right away. Bankruptcy practices are often lower because debtors delay, worry about cost, and need repeated reassurance. Firms using a holistic intake process — including strong follow-up and long-term nurture — see higher conversion.

Watch the strategy videos on this page for Philip Tirone's full walkthrough of an effective lead follow-up system.

Answer: Texting consistently outperforms phone calls for reaching bankruptcy leads, but calls still build trust. The best results combine both: texts get attention quickly, while calls create rapport.

Key takeaway: Do not choose between texts or calls. Use both.

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Answer: Leads go cold when outreach is inconsistent. Most debtors are passive, afraid, embarrassed, and worried about affordability. Multi-channel follow-up — email, text, and phone across many touchpoints — walks them through those fears while reframing bankruptcy as relief.

Key takeaway: Leads do not convert because most attorneys stop following up. A long-horizon system keeps showing up with reassurance until passive leads become clients.

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Answer: The most common objections are shame, privacy fears, cost concerns, and credit-score anxiety. Strong follow-up speaks directly to each objection instead of ignoring those fears.

• Shame: reframe bankruptcy as a smart financial reset, not personal failure.
• Privacy: reassure that the process is structured and attorneys protect dignity.
• Cost: show payment options and compare finite filing costs to endless debt.
• Credit: explain that filing can stop the bleeding and speed rebuilding versus years of collections.

Key takeaway: Empathetic messaging that reframes bankruptcy as protection and renewal breaks through emotional barriers.

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Answer: Stay present with consistent, value-driven follow-up. Most hesitant leads are saying not yet, not never — and many convert only after multiple touches. 720 System Strategies runs more than 100 touchpoints across a four-year sequence.

Key takeaway: Long-term multi-touch nurturing unlocks conversions among leads who are not ready initially.

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Answer: We use non-attorney salespeople who work exclusively in bankruptcy and understand the mindset of debtors. They know how to reduce stigma, demystify the process, overcome objections, and help leads see bankruptcy as a practical path forward.

Most intake vendors collect information and pass it along. Our short-form team screens potential clients, clears common obstacles, and either transfers them to your office or sets an appointment if you are not available.

Our long-form team runs a fuller consultation that gathers key information, discusses fees according to your schedule, secures a Letter of Intent subject to attorney review, places a card on file when appropriate, and starts your case-management workflow.

Answer: A pre-screened live transfer connects your firm with debtors who fit the basic criteria you define. We confirm the problem, gather core facts, set expectations, and then bridge the call or book the attorney consultation.

• Dischargeable debt, income, and prior filings
• Location verification
• Tax status and legal actions
• Debt types and amounts
• Asset details such as vehicles or property

Your team remains responsible for closing the client. If your firm needs help closing, long-form lead qualification is usually the stronger fit.

Answer: Short-form intake moves quickly and routes qualified callers to your firm. Long-form intake is a full consultation that verifies deeper financial and legal details, discusses fees, and prepares the client for the next step.

Answer: It depends on your in-house sales ability. Short-form works well when your staff can close the final consultation. Long-form is safer when your attorneys or paralegals are not natural closers or should not spend their time in a sales role.

Attorneys and paralegals often approach intake like a legal task: they gather facts, take notes, and explain the code. Bankruptcy intake is sales. The lead needs reassurance, objection handling, and a clear reason to move forward.

Key takeaway: If you have sales talent in-house, short-form may be enough. If you do not, long-form intake closes the gap with trained specialists.

Answer: Usually, no. Having a paralegal or attorney handle lead qualification can backfire because debtors may feel intimidated, anxious, or embarrassed before trust has been built.

A trained salesperson knows how to put people at ease, calm fears, handle objections, and frame bankruptcy as a hopeful next step. That interaction is different from legal drafting, case prep, or attorney review.

Key takeaway: Your paralegal is valuable in case prep, but the first call should be handled by someone skilled in sales, not law.

Answer: Bankruptcy lead qualification and intake should be handled by trained non-attorney salespeople. The right specialist knows how to ask questions, overcome objections, and leave the debtor ready to take the next step.

Because they are not lawyers, they can avoid overwhelming prospects with legal jargon. They keep the message simple: bankruptcy is a tool that works when used correctly.

Answer: When attorneys or paralegals handle intake, they spend hours on sales calls instead of the work they are best at. Training a great drafter to sell can also backfire because closing calls requires a different skill set.

Our specialists keep prospects moving, reduce shame, overcome objections, and make the handoff cleaner. With long-form intake, they can also secure a Letter of Intent, place a card on file, and start your workflow before the attorney steps in.

Answer: Yes. We tailor scripts, disclosures, fee schedules, routing, and workflows to your rules and markets, while keeping the process compliant and clear.

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Answer: Give every business-hours call a named owner and a documented backup path. If the primary team cannot answer, route the call to a trained rollover resource and measure both missed-call volume and time to callback.

During onboarding, we map which lead sources move to your staff, 720's intake team, or another approved provider so callers do not enter an undefined queue.

Answer: The first step should usually ask only for the information needed to start a conversation: name, phone number, and email. Clearly mark required fields, use plain language, and make the form easy to complete on a phone.

Collect detailed income, asset, debt, and filing information after the prospect has made contact and understands why those questions are necessary. The first form should open the conversation, not feel like an interrogation.

Answer: Give every intake specialist an approved fee schedule and a plain-language explanation of what each fee includes. When a fee can vary, explain the specific factors that change it instead of stopping at 'it depends.'

720 tailors intake scripts, disclosures, and fee conversations to the firm's approved rules so prospects receive the same explanation regardless of who handles the call.

The most effective way to keep past clients engaged is an ongoing, branded nurture program that supports their financial recovery long after discharge. 720 System Strategies runs this for bankruptcy firms: branded email sequences that deliver credit education, credit-report help, and car-buying support on your behalf, so your firm stays the trusted name behind your clients' comeback and becomes the one they refer.

You can offer clients a structured credit-education program that shows them how to rebuild their score after filing, one of the most valuable things a firm can provide post-discharge. Through 720 System Strategies, your clients get free enrollment in 7 Steps to a 720 Credit Score, a program that has helped people raise their credit toward 720 within 12 to 24 months of bankruptcy, branded as a gift from your firm.

No, there's an important distinction between credit education and credit repair. 720 System Strategies offers education through 7 Steps to a 720 Credit Score, which teaches clients how to rebuild credit and helps correct legitimate errors on their reports, rather than disputing accurate information, so it does not operate as a credit repair organization. That lets your firm offer real value to clients without taking on the compliance burden of credit repair.

Yes. 720 System Strategies offers a client nurture program built exclusively for consumer bankruptcy firms. We run the entire post-filing relationship for you, from credit-rebuilding enrollment to car-buying support to FCRA reviews, all branded as your firm, with no software to manage and no added work for your staff.

The most reliable way for a bankruptcy attorney to get more Google reviews is to ask satisfied clients at a strategic moment. Particularly, ask right after you've delivered real value.

720 System Strategies does this for bankruptcy firms by first giving past clients a gift from your firm (free enrollment in 7 Steps to a 720 Credit Score), then inviting them to share their experience once that goodwill is fresh, which produces far more reviews than a generic 'please review us' email.

Online reviews are one of the strongest signals Google uses to rank local businesses and they increasingly shape which firms show up in AI citations. A firm with more positive, recent reviews tends to appear higher when someone searches for a bankruptcy attorney nearby.

For consumer bankruptcy attorneys, that visibility is important because most debtors choose a local attorney directly from the top of their search results.

720 System Strategies builds the steady review flow that lifts your firm into those top spots.

The best way is to ask after the client has felt genuinely helped, with a simple, personal request that makes leaving a review easy.

720 System Strategies times the request to follow your gift of free enrollment in a credit-rebuilding program and ongoing financial education, so clients are motivated to respond.

We send the request as branded outreach on your firm's behalf so it feels like it's coming from you.

A Google review is submitted by the client to an independent review platform. A testimonial is an advertising message that the firm selects and republishes on its website, in follow-up, or on social media.

Ask for honest stories after a meaningful client milestone, such as a successful 341 meeting or discharge. Obtain informed permission before republishing them, preserve the client's real meaning, and avoid presenting an unusual result as the outcome every client should expect.

A useful story explains what the client feared, what made the experience feel supportive, and what changed afterward. Your firm should confirm its consent and advertising process with its own compliance counsel.

You cannot prevent an eligible client from leaving an honest negative review or selectively invite only clients who appear likely to leave a positive one.

Yes, bad reviews hurt, but how you respond to them speaks volumes about your firm.

720 System Strategies uses a consistent review request for eligible clients and can provide a separate private support channel for service recovery. That channel does not replace or restrict the client's access to Google.

We encourage every firm to confirm its review practices with its own compliance counsel, since platform policies in this area continue to evolve.

Asking clients for honest reviews is generally allowed. That said, Google's policies restrict offering incentives in exchange for reviews or selectively soliciting only positive ones.

720 System Strategies focuses on earning genuine reviews from clients who had a real, positive experience with your firm.

Because review-platform rules and FTC guidance in this area change over time, we recommend confirming your specific approach with your own legal or compliance advisor.