Skip to main content

Exclusive bankruptcy leads for attorneys

Reach prospective consumer bankruptcy clients through Facebook campaigns in the counties your firm serves. Every lead goes only to your firm.

Each lead includes a name, phone number, and email address. Email and text follow-up help prospects take the next step, with appointment setting and intake support available.

Lead generation process

How our bankruptcy lead generation works

  1. Customized ad campaign

    We analyze your firm, market, and target capacity, then build a customized campaign to reach the right debtors cost-effectively.

  2. Targeted by county

    Campaigns target the counties you serve, ensuring each lead is relevant to your local market.

  3. Look-alike marketing

    We use look-alike audiences to reach people who match your ideal client profile.

  4. Automated follow up

    Personalized text, email, and retargeting nurture leads and keep them engaged until they are ready to schedule.

  5. Scheduling included

    Ready prospects can book around your calendar availability, with appointment setting built into the campaign.

Lead generation

The leads are yours

We run firm-specific campaigns and route every lead to one bankruptcy office, so you're never competing for the same debtor with the firm down the street.

  • Built for people in financial crisis
  • Phone, email, and follow-up captured from the first click.
  • No lead goes cold. Our follow-up engine delivers hesitant leads and moves every obstacle (e.g., fear, shame, cost, credit) head-on.
An exclusive lead profile routed securely to your law firm

Pricing details

How much do exclusive bankruptcy leads cost?

Your quote is based on market, target volume, and campaign scope. Typical costs are $30–$45 per lead, with email and text follow-up included.

Per lead
$30–$45 per lead
Follow-up
Email and text included
Setup fee
$400 one-time
Add-ons
Appointment setting: $10 each · Live transfer: $30 each

Next step

Get a custom quote for your firm

Tell us about your needs

Get a custom quote

From a bankruptcy attorney

What a bankruptcy attorney said about our Facebook leads

Resource

What's the best way to generate bankruptcy leads?

Compare exclusive lead sources, nurture sequences, and what actually converts for consumer bankruptcy firms.

Read the article
Infographic: exclusive bankruptcy leads, campaigns with follow-up, and long-term nurture

Questions

Frequently Asked Questions

What makes 720 System Strategies' bankruptcy leads different from other lead generation services for attorneys?

Answer: Our bankruptcy leads are generated using advanced data analytics to find people most likely to need a consumer bankruptcy attorney. Instead of buying generic marketing lists, you get exclusive leads customized for your firm, targeted by county, and delivered at a lower cost than many other bankruptcy lead providers.

Most national lead vendors sell the same lead to two or three law firms. We never do. Every lead is yours alone. This targeted approach often produces a higher conversion rate and a stronger return on marketing spend.

Key takeaway: You get exclusive, data-driven bankruptcy leads tailored to your firm, never shared with other attorneys, so you spend less on marketing, convert more prospects, and see a stronger return on investment.

What information is included with each exclusive bankruptcy lead for law firms?

Answer: Every lead includes the person's full name, cell phone number, and email address. Having all three allows bankruptcy attorneys to follow up by text, phone, and email, a multi-channel approach that can increase contact rates as much as 50% compared to phone-only outreach.

Can 720 System Strategies' bankruptcy leads integrate with my law firm's CRM or lead follow-up system?

Answer: Yes. Leads connect directly to your firm's CRM or lead-follow-up system, so you can start outreach immediately without manual data entry. This is especially valuable for bankruptcy lawyers given a 2024 ABA study that found that responding to leads within five minutes can improve conversion rates by up to 400%.

How targeted are your bankruptcy marketing campaigns?

Answer: We target by county to ensure you reach people who live in the areas where you practice law. By focusing only on your chosen markets, we reduce wasted ad spend and deliver higher-quality bankruptcy leads that are more likely to turn into clients.

Industry-wide, most generic online leads have a geographic mismatch rate of 15-20%, meaning they fall outside the service area. Our county-level targeting eliminates that issue.

What response rate do your bankruptcy leads usually get?

Answer: On average, our text-message campaigns see a 30% response rate. Many cold bankruptcy marketing campaigns average below 10%, meaning our follow-up is roughly three times more effective than standard outreach. Personalized and compassionate messaging that eliminates shame and destigmatizes bankruptcy plays a major role in this higher engagement.

What's the difference between 720 System Strategies and a company like NOLO?

Answer: The biggest difference between 720 System Strategies and a company like NOLO comes down to exclusivity, follow-up, and long-term value. With NOLO, you will typically buy leads that cost $45-$85 each and are shared with two or three other attorneys, which means you will be competing for the same prospect from day one. With 720 System Strategies, the leads will be exclusive to your firm, generated through targeted Facebook ads in your chosen counties, and supported by a 72-email and text nurture sequence that runs for up to 24 months. This approach will not only increase your chances of converting each lead but will also turn more "not ready yet" prospects into clients over time, creating a higher ROI.

Lead Exclusivity

720 System Strategies
All leads are exclusive to your firm
NOLO (or similar lead vendor)
Leads are often shared with 2-3 other attorneys

Lead Source

720 System Strategies
Targeted Facebook ads in your chosen counties
NOLO (or similar lead vendor)
Website opt-ins across national directories

Cost per Lead

720 System Strategies
$30–$45 per lead
NOLO (or similar lead vendor)
$45-$85+

Follow-Up System

720 System Strategies
72-email sequence plus texts for up to four years
NOLO (or similar lead vendor)
No long-term follow-up provided

Conversion Support

720 System Strategies
Educational, judgment-free messaging to overcome shame, fear, and overwhelm
NOLO (or similar lead vendor)
Conversion is up to you

ROI Potential

720 System Strategies
Higher over time due to long-term nurture turning more leads into clients
NOLO (or similar lead vendor)
Lower if leads are not ready immediately, since there's no nurture

Performance Incentive

720 System Strategies
Payment tied to lead and appointment generation, so campaigns are optimized for results
NOLO (or similar lead vendor)
Flat fee per lead, regardless of outcome
Comparison point720 System StrategiesNOLO (or similar lead vendor)
Lead ExclusivityAll leads are exclusive to your firmLeads are often shared with 2-3 other attorneys
Lead SourceTargeted Facebook ads in your chosen countiesWebsite opt-ins across national directories
Cost per Lead$30–$45 per lead$45-$85+
Follow-Up System72-email sequence plus texts for up to four yearsNo long-term follow-up provided
Conversion SupportEducational, judgment-free messaging to overcome shame, fear, and overwhelmConversion is up to you
ROI PotentialHigher over time due to long-term nurture turning more leads into clientsLower if leads are not ready immediately, since there's no nurture
Performance IncentivePayment tied to lead and appointment generation, so campaigns are optimized for resultsFlat fee per lead, regardless of outcome

Key takeaway: 720 System Strategies delivers exclusive leads with long-term follow-up, while NOLO sells shared leads with no nurture. The result: lower cost, higher conversions, and stronger ROI for your firm.

How does your bankruptcy lead generation process work?

Answer:

  1. We review your law firm's goals and create a custom Facebook ad campaign based on a proven process for bankruptcy attorney marketing.
  2. We use advanced targeting to reach people in your counties who show behaviors linked to financial distress and bankruptcy needs.
  3. When a person submits their info, we start a personalized text and email campaign right away.
  4. We continue follow-up for a full year, keeping your firm top of mind until the lead is ready.
  5. We schedule consultations directly into your calendar when they respond.

This process turns early inquiries into ready-to-hire clients, which is why, according to our internal data, 30 to 40 percent of leads set an appointment within 72 hours.

For more details, watch this video from Philip Tirone, CEO of 720 System Strategies, about exclusive lead generation for bankruptcy attorneys.

Key takeaway: 720 System Strategies creates exclusive Facebook ad campaigns for bankruptcy attorneys, targets people in financial distress, and launches instant text and email follow-up for a full year. This process books consultations directly on your calendar, and 30 to 40% of leads set an appointment within 72 hours.

How much do bankruptcy leads cost for attorneys?

Answer: The average cost per bankruptcy lead depends on where the lead comes from and whether you're getting names or appointments. Here's a breakdown of the average cost per lead source.

Facebook Ads (managed by experts)

Cost Per Lead
$30–$45 per lead
Lead Quality / Notes
Works best with expert lead-nurturing system.

Google Ads PPC

Cost Per Lead
$50-$80+
Lead Quality / Notes
50% are basic opt-ins (email/phone); 50% are often unqualified calls. Intent is higher than Facebook

NOLO / LegalZoom

Cost Per Lead
$45-$85+
Lead Quality / Notes
Leads are shared with 2-3 other attorneys. Speed and competition reduce conversion odds.

720 System Strategies

Cost Per Lead
$30–$45 per lead + appointment setting at $10 each
Lead Quality / Notes
Includes lead generation, automated follow-up, and appointment setting under a $1,000 prepaid ad budget.
Lead SourceCost Per LeadLead Quality / Notes
Facebook Ads (managed by experts)$30–$45 per leadWorks best with expert lead-nurturing system.
Google Ads PPC$50-$80+50% are basic opt-ins (email/phone); 50% are often unqualified calls. Intent is higher than Facebook
NOLO / LegalZoom$45-$85+Leads are shared with 2-3 other attorneys. Speed and competition reduce conversion odds.
720 System Strategies$30–$45 per lead + appointment setting at $10 eachIncludes lead generation, automated follow-up, and appointment setting under a $1,000 prepaid ad budget.

How 720 System Strategies Works:

720 System Strategies uses a monthly prepaid ad budget, starting at $1,000, to run high-performing Facebook ads in your selected counties. That $1,000 covers:

  • The cost of the Facebook ads
  • The cost per lead ($30–$45 per lead)
  • Appointment setting ($10 each)

Unlike services like NOLO and LegalZoom, which often sell the same lead to multiple attorneys, all ads run through 720 System Strategies are exclusive to one firm. Leads are never shared.

Payment is tied to actual performance (leads and appointments), so 720 System Strategies has a direct incentive to optimize ad results. Campaigns are refined using data from bankruptcy markets across the country, giving each firm the benefit of tested, high-performing strategies.

Here's what you'll get...

  • A report. Each week, you'll get a report with every lead's name, phone number, and email address.
  • Lead followup. Each lead is automatically entered into a follow-up campaign that comes directly from your firm. The texts, emails, appointment reminders, and educational content are crafted specifically for bankruptcy clients and sent on your behalf. The messages are built to address the real reasons people hesitate: shame, fear, confusion about the process, stress over their finances, and concern about how bankruptcy might affect their credit. This follow-up helps them sort through their concerns and take action when they're ready.
  • Automation: 720 System Strategies manages the entire process for you, so your firm stays top-of-mind without adding to your workload.

Key takeaway: Bankruptcy lead costs vary by source: 1) Facebook Ads managed by experts will generally run $30–$45 per lead. 2) Google Ads PPC will generally cost $50-$80+ per lead. 3) NOLO / LegalZoom cost $45-$85+ per lead. 4) 720 System Strategies charges $30–$45 per lead plus appointment setting at $10 each, with a $1,000 prepaid ad budget. With 720 System Strategies, every lead is exclusive to your firm and backed by automated email, text, and appointment reminders for up to four years.

Do you charge extra for appointment-setting or live transfers?

Answer: Yes. Booked consultations cost $10 each, and live transfers are $30 each. These fees are charged when the appointment or transfer happens.

Is there a setup fee for your bankruptcy marketing campaigns?

Answer: Yes. There's a $400 one-time setup fee to build your custom campaign, connect leads to your software, and launch your ads.

How can I learn more about your bankruptcy lead generation for law firms?

Answer: You can book a video call with a 720 System Strategies team member to review your existing marketing strategies, answer your questions, and calculate your expected return on investment from our bankruptcy marketing service.